Osterwalder, Alexander Business Model Generation - Canadá: John Wiley & Sons, 2010. https://drive.google.com/file/d/0B-6RMR_leXgyS2ZmVWV3eVdYWEU/view?resourcekey=0-Pah8vTSDl92GbD1qCgjYpw ISBN: 978-0470-87641-1